Fuelled by the consumer desire for guilt-free treats, companies like Baked by Melissa are downsizing portions. With people enjoying these smaller snacks more often, is bite-sized eating the future of indulgence?

Borrowed from America's dessert table concept, foodie Laure Faraggi is spearheading a new trend coined 'sweet tables': themed displays of ornately decorated cakes, sweets and treats for special occasions, which are becoming popular for weddings and parties.

The snacks market is booming, and discerning consumers want to be inspired and surprised as they seek more than the usual nutritional sustenance or standard tastes. What they really want to consume is an emotional connection.

The UAE has a highly diverse population across its seven Emirates, but there's still a strong sense of pride in a shared national identity. To appeal to its well-travelled citizens, brands are proving their commitment with tailored products, events and social engagement.