A new generation of consumers is looking to escape the ubiquitous 'sponsored experience' that characterises many festivals. At the same time, brands are becoming more attuned to the needs and attitudes of festival-goers.

How will we be spending our spare time in 2015? Will we be cocooning at home or trekking across town to discover the latest pop-up? How will the experience of attending a festival change and why is digital a danger to the leisure sector?

Every year, more than 6 million people attend live music events in the UK. Festivals are no longer about peace, love and LSD – they're commercial success stories. But have they kept any of their rebellious spirit, or are they just Instagram islands where anything goes?

Having announced in 2012 plans to create the world’s first global clothes recycling programme, H&M has now revealed a new line of denim products made from repurposed clothing. Proceeds from the sales will fund projects to close the loop on textiles.