Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

MySpace for millionaires? Facebook for the fortunate few? Ever since social networks have existed, brands have attempted to build small communities - on and offline - of wealthy elites, and most have failed. Why?

Country clubs and private members lounges have been spaces for the super rich to congregate for over 130 years. But how has this evolved in the digital age? Exclusive social network, Netropolitan, is charging $9,000 for the privilege of joining the online community.

How do high net-worth individuals meet people online? Not through Tinder, but through Luxy - an online dating app aimed specifically at the well-off. Billing itself as "Tinder, minus the riff-raff", the app launched in October 2014 on both iOS and Android.