Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

Where once buying a car meant travelling to a dealership and speaking directly with forecourt dwellers, this is changing. It is estimated that at least 2,800 dealerships could disappear in the US alone by 2020. So in 2014, how exactly are people going about purchasing a new set of wheels?

More brands are creating campaigns with highly dangerous activities taking place outside the realm of legality. Is real-life crime the next frontier for advertising? What is its appeal? And how are society and advertising influencing each other?

From Lex Luthor to Hannibal Lecter, we all love a bad guy, especially if they're British. Jaguar's 'Good to Be Bad' campaign celebrates the calculated and sophisticated villainy of British film actors. Its success is proving that crime does pay - in advertising at least.