Following the shift from print to online news, the news industry is adapting again – this time for mobile devices. The top players are recognising the different contexts of desktop and mobile, and the importance of an easily-digestible format.

As the world goes mobile, almost every brand has a social media presence. With 15-second Instagram videos set to dramatic music, the BBC is taking a modern, bite-sized approach to news that’s ideal for small screens.

A bright future is emerging for publishing on tablets, but as early adoption shows, people see digital magazines more as a springboard to other content. In this fight for the fingertips, how will publishers keep readers engaged?

In an attempt to get people engaged with the news, some publishers are taking cues from video games and gamifying the news. Just as news transcended the medium of text and became more visual with video, a new generation of news is becoming increasingly interactive.