More brands are creating campaigns with highly dangerous activities taking place outside the realm of legality. Is real-life crime the next frontier for advertising? What is its appeal? And how are society and advertising influencing each other?

Discerning consumers are increasingly looking for brands to demonstrate a more faceted, anthropological understanding of who they are. Here we explore brands whose collaborative approach appeals to our senses without needing an explanation.

In a bid to convert drivers to its electric cars, Tesla is offering Uber users in China a free 15-minute test drive or ride. As environmental concerns in the country reach an all time high, can Tesla convince luxury consumers to invest in an $120,000 electric vehicle?

Google recently announced that Android 4.4 will be called KitKat, after the Nestlé chocolate bar. While commentators are befuddled, both parties are ultimately set to benefit from the collaboration. Here's how...