A companion app for Tinie Tempah's album Demonstration uses Shazam-like technology to recognise his songs and play a close-up shot of his lips while he raps. People can hold it up to their mouths and publish GIFs of themselves rapping like Tinie.

MTV has expanded its presence in India with a new channel called Pepsi MTV Indies, highlighting local subcultures, including music, film, art and comedy. Targeted at Gen Z, the channel aims to showcase a variety of Indian talent, from street buskers to electro rock bands and graffiti artists.

For today's youth, neo-tribalism is the new clique. Leaving blind conformity behind, these fast-moving, flexible cultures are a cocktail of affiliations and references, always shifting and reforming. But if everyone can be whoever they like, how do you know who’s in or out?

German brands enjoy an excellent reputation in India, with people from the upper middle class and higher income segments ranking German brands highest on the attributes of “excellent quality”, “high durability” and “outstanding design”.