The internet has become a sprawling hub of images often featuring desirable content – but no place to buy it. California-based start-up The Hunt has set out to tackle the problem by providing a new and interactive online shopping experience.

Only 0.6% of online shopping is driven by social media, compared to e-mail, which drives 27%. Can Facebook’s Buy button, integrated into newsfeeds, encourage people to spend more when they're on social media? And are retailers really welcome on such a personal platform?

While Amazon has sold as many as 306 items a second in the past, the company is consistently at the forefront of e-commerce innovation. Launched in July 2014 to little fanfare, Amazon integrated a Video Shorts category into its Amazon Prime Video service, and made it shoppable.

Is Instagram becoming the new shopping centre? It seems so, since one of the biggest names in fashion publishing –Vogue– is making its Instagram feed 'shoppable'. But canVoguetranslate its 1.9 million followers and reputation as a taste-maker into significant sales?