Rewarding women for talking about periods
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Signal
Oct 15, 2014
Rewarding women for talking about periods

Menstruation is not spoken about in India, and a lack of information is putting over 300 million women at risk. A campaign by feminine hygiene brand Whisper encourages women to talk about their periods, and rewards them for doing so.

Myths are a common part of Indian culture, and old wives tales such as 'a menstruating woman should refrain from touching a pickle jar as the pickle could get spoilt' are often widely believed - no matter how ridiculous they are. Whisper, one of India's leading sanitary towel brands, has created a powerful 30-second ad and Facebook app that slam the myths surrounding periods. It's rewarding anyone who shares the story or signs a pledge with points that can be exchanged for shopping or spa vouchers.