Sydney’s boutique hotel 1888 is going Instagram crazy with Instagram-friendly walking maps, a ‘selfie space’ for guests, displaying users photos in reception, and offering a free night to any Instagram users with 10,000 followers.

Knowing millennials’ love for documenting major events on social media, The W Hotel in New York is offering a ‘Social Media Concierge’ for weddings. For $3,000, the hotel will set up a wedding blog, live tweet, make Vines and encourage guests to use the proper hashtags.

More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?

Can our eating habits represent our identity? We sat down with Eating right in America author Charlotte Biltekoff to discuss how what we eat aligns with our aspirations and ethical codes, and our shifting perceptions of health.