Sonic branding can be an effective way to convey memorable messages. We know what shower gel feels like and smells like, but to complete the sensory experience (without tasting it), what does an Original Source shower gel sound like?

Enter this sensory restaurant to explore flavours never experienced before, “with a nutritionist and psychologist on hand to explain your taste bud journey”. But this isn’t a fine dining restaurant, it's a pop-up event for toddlers from baby food brand Ella’s Kitchen.

Travel brochures usually contain beautiful imagery and romantic descriptions to entice tourists. The latest guide to the UK city of York, however, uses smell to demonstrate different activities the city holds – from a day at the races to the railway museum, to ghost walks.

Female spending power is growing, but companies in traditionally 'masculine' categories still struggle to realise the 'female opportunity'. Jane Cunningham explains how brands can broaden their appeal from just men to both women and men.