‘No Poo’ becomes popular in India
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Sep 19, 2014
‘No Poo’ becomes popular in India

The Western trend for not using shampoo to increase the cleanliness of hair is becoming more popular in India, due to the movement's celebrity following. But if ‘No Poo’ is catching on, then why do shampoo sales continue to rise by 14% every year?

The No Poo movement started in 2007, encouraging people to not wash their with shampoo. Supporters claim it creates build-up and hair can be cleaner without it. Since then, celebrities like Gwyneth Paltrow and Robert Pattinson have jumped on the bandwagon - and because of this, No Poo is now gaining popularity in India. Until recently, it was mostly India's middle and upper classes that used shampoo due to inaccessible prices, but the launch of single-use shampoo sachets have swamped the Indian shampoo market.