In Mexico, a country where only 3% of the population reads over six books per year, teenage book lovers are finding a community of fellow bookworms on YouTube. Rather than showing off their latest clothes and makeup, BookTubers reviews books and garner thousands of followers.

A study by Instituto Pró-Livro found that Brazilians read on average only 2.1 books per year. Not having the spare time or preference for other activities such as TV were the main reasons for this. Penguin Books is trying to keep reading on people’s mind by having unread books tweet at them.

Retailers are looking to the leisure industry to encourage longer visits and higher spending – treating their stores as part of a broader brand experience. Urban Outfitters' in-store bar will let customers relax during long shopping trips.

In the UK, many shops look the same – but the most successful retailers understand that inspiration doesn't always come from within their immediate sector. Retail expert John Ryan explains why.