Are Millennials over McDonald’s?
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Signal
Aug 28, 2014
Are Millennials over McDonald’s?

As McDonald’s sees sales slump, new reports suggest the brand is losing relevance with younger diners, as fast casual chains like Chipotle and Five Guys are seen as delivering better quality, fresher and healthier fare. Are Millennials over McDonald’s?

With sales at the majority of McDonald’s US restaurants flat or falling in the past year, researchers at Technomic explain the key reason is a loss of relevance and an ‘image problem’ among diners in their 20s and 30s. Industry data shows the number of 19- to 21-year-olds making monthly McDonald’s trips has dropped 12.9% percentage points since 2011.