IKEA’s catalogue is arguably more popular than the Bible, with 198 million copies printed in 2013. However, in order to showcase its latest PS collection, IKEA Russia hacked Instagram to catch the attention of the style-savvy, urban Millennials the collection is designed for.

As the number of charities and non-profits increases, people are being hit by 'causes' on all fronts. Cutting through 'cause overload' means starting a movement people can really support, and for businesses, this means thinking more like a non-profit.

Tampon subscription service HelloFlo has won millions of fans by rejecting euphemism in favour of hilarious honesty. But what does its humorous take on being a 12-year-old girl tell us about what we really want from our most intimate brands? How honest is too honest?

Mobile dating app Tinder simplifies an increasingly complicated hookup culture, appealing to online dating sceptics and millennials alike by minimising the chances of rejection.