Nearly 50% of people return clothes bought online, for reasons from the wrong fit to not liking the colour. But what if you could experience owning things without having to buy them first? The GU Fitting service in Japan lets people try an outfit for a day before paying for it.

In India, everyone delivers. From sweets to stationery to ice cream to medicine, there isn’t a market that's not ripe for home delivery. But in a country that's long been a fan of direct-to-your-door, online shopping is only one part of the story.

Google Shopping Express is a revolutionary service that will offer same-day delivery for everything from groceries to electric guitars. With convenient time slots and easy ordering, it's not delivering products, it's delivering free time.

As people grow accustomed to new levels of convenience, there’s an increasing demand for brands to stamp out the little irritations. Author and thinker Adam Morgan explains how the modern challenger brand finds its footing.