Despite 61% of Australians being overweight and obese, there are signs that things are changing. Following the huge popularity of fast food in recent years, growing health awareness has led to changing eating habits, and people are embracing healthier and more diverse food.

Are Australians still beach mad? How is the face of the average Aussie changing? In our 2014 / 2015 cultural snapshot of Australia, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

From understanding what exactly is in the coffee you’re drinking, to knowing how polluted the air in your back garden is, people are looking for microscopic details to feel informed. But who is this new curious group of people? And what will they do with this information?

Asia's growing taste for meat and dairy could drive Australia's next commodities boom. As one of the world's biggest exporters of soft commodities like meat, dairy, wheat and sugar, Australia will greatly benefit from the changing tastes of the growing Asian middle class.