People are under increasing pressure to be the best versions of themselves they can be: to eat healthily, spend carefully, live ethically and achieve, achieve, achieve. But as the pressure increases, so does the need to let off steam.

Fuelled by the consumer desire for guilt-free treats, companies like Baked by Melissa are downsizing portions. With people enjoying these smaller snacks more often, is bite-sized eating the future of indulgence?

Stickk helps users to achieve personal goals through 'commitment contracts'. If these goals aren't achieved, an optional pre-arranged fee is taken; individuals have laid over $7m dollars on the line so far.

Prof Baba Shiv explains how, while precise information still plays a role in certain contexts, vague information yields better outcomes when motivating people. This insight presents clear opportunities for pharma and healthcare brands.