Beauty brands are adapting to a new consumer psyche of technology, ethics and wellness while crafting a deeper narrative about what beauty might mean for 21st century consumption where doing good, looking good and feeling good all play a role.

A growing interest among consumers regarding sustainability, urban agriculture and ethical living should encourage brands to prick up their ears on the topic of biomimicry, which takes inspiration from nature rather than just exploiting resources.

Natura, Brazil's top cosmetics manufacturer, has revolutionised the health and beauty sector by combining environmental awareness with 'togetherness' – an innovative approach that holds insights and applications for every industry.

Electrolux is taking advantage of our collective (and justified) fixation on the ocean by launching Vac from the Sea, an initiative that will turn plastic pollution from the ocean into Electrolux vacuum cleaners.