After a powercut turned out the lights in the New Orleans Superdome during the Super Bowl, Oreo quickly created an advert that was tweeted with the caption, 'Power out? No problem'. The post was retweeted and favourited 18,000 times.

When Sony gifted all 736 World Cup players with headphones, it was with the idea of more than three billion people watching from across the world. Instead, players wore the Beats overheads they already own, leading FIFA to ban Beats from the stadium altogether.

True Stories is about the consumer desire for brands that demonstrate transparent behaviour with personality, and communicate this honestly – warts and all – across all platforms and touchpoints.

Twitter has partnered with American music chart company Billboard to create two real-time music charts based on social media mentions. Though the music industry must adapt to survive, can a social media chart really represent an artist or song's popularity authentically?