As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations?

With people looking for an escape from everyday life, immersive experiences that engage all the senses are in demand. But in these fantasy worlds, what role can brands play?

Being bad feels good. Full of intrigue, suspense and backstabbing, the Betrayers’ Banquet is a supper club with a difference. Held in a shadowy hall in East London, it capitalises on this more despicable facet of the human psyche.

With modern minds entrenched in information work, a new kind of leisure is seducing office workers with visceral thrills and sensory explosions - fusing pain and pleasure - but above all, offering people the chance to do something 'real'.