From Kamala Khan to the Burka Avenger, comic book characters are increasingly becoming a medium through which sensitive social issues can be discussed. Leading the march is an army of powerful Muslim women who are empowering people just like them.

As consumers become more aware of the health effects of everyday objects, they are reconsidering what they consume. An investigation into toxic chemicals in clothes has sparked a widespread call for fashion brands to ‘detox’ their supply chains.

True Stories is about the consumer desire for brands that demonstrate transparent behaviour with personality, and communicate this honestly – warts and all – across all platforms and touchpoints.

With the global network comes the prospect of inclusion for everyone, forcing both consumers and brands to find new means of acquiring and delivering an ‘insider’ status that can only exist when others remain outside.