As distinctions between public and private lives continue to blur, consumers – particularly those from Generation Y – are finding increasingly ingenious ways of monetising every minutiae of their existence.

In societies that are cash-rich but time-poor, gift cards have emerged as a popular solution. The gift card market in the UK alone is currently worth £4bn; and with smartphone penetration rising, gift cards are becoming digital.

Technology lets communities form easily and quickly and as a result is unleashing an empowered public on markets, the media and more. From group buying to 'buycotting', people are putting their heads together and voting with their wallets.

The pursuit of happiness within the workplace has always been important - and as Millennials join the workforce, they're vocalising it more than ever. So how can a company make things work for current employees and ensure they’re appealing to today's many jobseekers too?