In an age of fluctuating fashion trends and disposable clothing, apparel maker Patagonia is on a mission to change how people think about clothes. So what exactly are they selling?

P&G have been accused of driving innovation too far with new product Tide Pods – even “killing” the laundry soap industry. Yet by acting like a leader, Tide Pods profitably taps into new trends and behaviours that might be the future of housework.

Individual freedoms are at the heart of Western society, but with economies reeling from greedy bankers, healthcare costs rising, and citizens outraged over media ethics, a new aspiration of control and responsibility has emerged.

Selfridges has launched Project Ocean, partnering with more than 20 environmental and conservation groups to celebrate the beauty of the ocean, highlight the issue of over-fishing, and help make positive choices about the right fish to eat.