Signal7 Mar 2011
Customized by Nature

A year ago, Cheap Monday entrusted 30 pairs of jeans to the care of mother nature in three different locations in Sweden: buried in the ground somewhere on the west coast, in the woods close to Stockholm and high on the roof of Cheap Monday’s HQ. These uniquely weathered jeans are now sold in their Paris flagship store, which has been transformed into a gigantic tree-house.

Customized by Nature