From traditional craft activities like knitting to more career-minded pursuits like coding, COVID-19 prompted people to explore creative hobbies, presenting opportunities for brands to reach fresh audiences. Canvas8 spoke to Dale Dougherty about the future of the maker movement and its impact.
Dale Dougherty is the author of Free to Make: How the Maker Movement is Changing Our Schools, Our Jobs, and Our Minds. He is also the founder of Make magazine, the creator of Maker Faire, and the co-founder of O’Reilly Media.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.