Changing algorithms, non-stop advertising, and the dissemination of misinformation all contribute to declining trust in social media giants. Enter the passion economy: online community platforms built around niche passions. What does this mean for the state of social play?
Pinduoduo is an app that’s turning the tide on China’s e-commerce sector. Working at the intersections of artificial intelligence, livestreaming, and social shopping, the tech brand is innovating the landscape of social commerce and giving the big names some competition.
When shoppers spend in the sharing economy, they see themselves as helping out the people who provide the service rather than the brand or app. As peer-to-peer brands continue to diversify, they can engage consumers by leaning into the idea that participating is an altruistic act.
How is the gig economy evolving? What is the future of work-life balance? And how can managers drive performance remotely? In this part of the 2021 Expert Outlook, we speak to three experts about how people are adapting to the massive changes taking place in work environments.
Only Fans is a social platform that normalizes sex work, fuels hustle culture, and uses a subscription model to turn social currency into cash. It empowers creators to be in charge of their brand and is part of a growing number of platforms that contribute to The Passion Economy.