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How are Gen Yers adulting? How have the events of the pandemic affected their choices? What’s next for ‘generation rent’?
Having come of age into hustle culture, Gen Yers are feeling burnt out, and it’s been made worse by lockdowns. They’re now starting to reject the ‘always-on’ mentality.
Gen Yers have both climate and status anxiety, and they’re doubling down on thrifting as a way to treat themselves, sustainably.
Gen Yers are used to economic crises, and they’re continuing to figure out how to build their own wealth in the face of deep societal inequalities.