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  • How can brands tap into the flourishing maker movement?
  • How can brands tap into the flourishing maker movement?
    Ono Kosuki (2020) ©
Thought leader

Dale Dougherty on building the Maker Movement

From traditional craft activities like knitting to more career-minded pursuits like coding, COVID-19 prompted people to explore creative hobbies, presenting opportunities for brands to reach fresh audiences. Canvas8 spoke to Dale Dougherty about the future of the maker movement and its impact.

Location Global

The maker movement infiltrated everyday life in 2020, with people taking up activities such as cooking and sewing to help pass the extra time during lockdowns. Hobbycraft, the UK’s biggest arts and crafts retailer, claimed that the number of visitors to the ideas page of its website tripled between March and May 2020, with searches for thread surging by 310% over a six-week period. [1] Yet while the maker movement is still seen by many as revolving around these traditional crafts, it’s equally about technology in the form of app building and coding. “There’s a ...



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