In May 2015, more than half a million Brits tuned into BBC Four looking to escape their hectic everyday lives with an hour of birdsong or a canal journey. The BBC Four Goes Slow series showcased ‘slow TV’, featuring uninterrupted shows filmed in real-time. But why are people tuning in to slow down?

In a splintered media landscape – where we’re flitting from device to device, bombarded by 360 ads a day – Out of Home advertising remains a constant. After all, you can’t skip a billboard. But that doesn’t mean people like them, either. So what does the future hold for the billboard?

As political views polarize along generational and cultural lines in the US, echo chambers are inhibiting civic conversations. For Freedoms is tackling this state-by-state by creating billboards in partnership with artists, sparking public discussion ahead of the 2018 midterm elections.

Cities worldwide are ridding themselves of ‘visual pollution’ by limiting or banning outdoor ads. But in the US, Colossal Media has another solution – its hand-painted billboards live at the intersection of art and advertising, and are just as popular with locals as the brands that commission them.