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  • How can a brand implement a rebrand without losing its fans?
  • How can a brand implement a rebrand without losing its fans?
    Sascha Uding (2013) ©
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How to rebrand without losing fans

Clamorous examples of failed rebrands pepper headlines worldwide. Some have prompted highly-subscripted petitions, while others have generated mocking or hostile campaigns by fans. So how can a brand implement a rebrand without losing its fans?