Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

Argos was ‘the Amazon of the 1980s’. But now, with the web giant launching a retail store and Argos ‘doing digital’, the catalogue shop could be the one to watch. But what changed? Has Argos finally solved its image problem? And has it really become a ‘cool brand’?

Sonic branding can be an effective way to convey memorable messages. We know what shower gel feels like and smells like, but to complete the sensory experience (without tasting it), what does an Original Source shower gel sound like?

The traditional hotel star rating doesn't work for Millennials. But from updating décor to offering choice and control, Marriott International is rethinking their business model in a $60m rebrand that focuses entirely on the Millennial mindset.

When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

The brand overhaul, communicating both the functional and emotional benefits, came in response to research which showed that the company’s products were highly rated, but its packaging and logo were seen as utilitarian and lacking credibility.

Fancy a honey sriracha crust or a salad with a balsamic drizzle? These might sound like meals at an upmarket restaurant, but they can be found at Pizza Hut. The rebrand also includes a new logo, delivery boxes, casual-looking uniforms, and a new motto: “The Flavour of Now.”

Condemned as "immoral and unjust" by the Church of England and sparking outrage for its 5,838% interest rates, payday loan company Wonga doesn't have the cleanest of reputations. New chairman Andy Haste promises to change that by putting the customer first.