Nov 21, 2022UpdateBest insights of 2022: Keeping100100 insights that shaped culture this year

Ugly cakes, ‘crunchy moms’, Barbiecore, and biocouture – 2022 was full of chaos and change. Having tracked the behavioural shifts and 'garbage trends' that defined the cultural landscape of the year, Canvas8 presents Keeping100 – our inaugural end-of-year insight review.

J’Nae PhillipsJ’Nae Phillips is a Junior Editor at Canvas8. With a background in fashion, she’s experienced in understanding how trends influence culture and play a part in shaping our human behaviour. When not working or studying for her journalism postgrad, she can be found writing for her style focused newsletter and is an avid reader.

We’re pretty delighted to be wrapping up 2022 – a year that broke amid an Omicron third act and is sunsetting with Elon Musk heaving a sink into Twitter HQ. But even though it has been hectic, we’ve had a lot of fun reviewing the peaks and troughs of the past 11 months for our Best of Insights 2022 report.

When people feel overwhelmed, they either retreat or rebel – and 2022 saw lots of examples of both. People pushed back against perfectionism and embraced chaotic wellness. Mini moments became major ones as foodies leaned into sloppy eats and jet setters explored the world via lots of short breaks. And rising nationalism and new gender dynamics created space for people to experiment with their identities.

Generating over 4,000 insights each year across 15 sectors and nine markets, Canvas8 tracks human behaviour from emergent signs of habitual change through to fully formed Macro Behaviours. This year, we’ve created a series of themes that spotlight the range of behavioural changes we’ve seen and analysed over 2022.

The result? Our first-ever Best of Insights annual report. If there was ever a year to take a deep breath and spend a moment looking back, it was this one (ok, and the one before that, and the one before that…). So, grab a cup of tea, kick back, and get ready to review this end-of-year insights finale.

Download the full Best of Insights 2022 report here.

If you want to know more, sign up to join the Best of Insights 2022 live event.