Sensityl is a cosmetic ingredient created in the Givaudan Marine Biotechnology Centre of Excellence in Brittany, France. The ingredient is based off microalgae, which Givaudan believes holds the potential for fulfilling consumer's demands for sustainable and effective beauty products. In April, Sensityl won the 2019 Beauty Industry Awards for Best Skincare Ingredient for its dual benefit offering for beauty and wellbeing – specifically its ability to positively influence a user’s mood after just one month of use. Due to its soothing benefits, Fabrice Levfevre, innovation and marketing director at Givaudan Active Beauty, believes that ‘Sensityl will revolutionise the future beauty market by giving shape to products acting simultaneously on skin and mood.’

mood changing ingredients to uplift beauty buyersDrew Graham (2019)

With the global and natural beauty market estimated to reach $22 billion by 2024, brands are moving fast to tap into people's changing demands, which now sees them searching for multifunctional, time-saving products. Sales of personal care and beauty products with both anti pollution and vegan ingredients have grown significantly in the last few years. And brands have been quick to expand their offer to match the new opportunities created by changing expectations. Lululemon has tapped into the active wellness trend by launching a line of self-care products while Facegym offers muscle-focused skincare treatments.

Abi Buller is the editorial assistant at Canvas8, which specializes in behavioral insights and consumer research. She holds a degree in Creative Direction for Fashion from the University of the Arts London. Outside of work, you'll find her wandering around art galleries, practising yoga and seeking out new pastel-coloured garments to add to her collection.