Paris-based start-up Typology uses the integrity of the ingredients in its three unisex sub-brands to speak authentically within the beauty sector. Knowledgeable cosmetics users want brands that offer natural and eco alternatives but don't over-promise in marketing messages.

Environmental concerns and fears about harmful ingredients such as parabens and phthalates have beauty consumers showing more interest in going organic. In Germany, natural products have been on the shelves for decades. What’s driving the success of this sector in the country?

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

Skin care products often have a long list of complex ingredients, and with a growing awareness of the chemical nasties in cosmetics, Make It Make It is offering an alternative. Its all-natural DIY kits, which are mixed up at home, ensure people understand exactly what’s going on their skin.