From getting deeper into the metaverse to finding new forms of digital expression in the social media landscape, from EV anxiety to a nowstalgic boom, people are wrestling with some major questions around identity, mental health and the future of sustainability as we approach the end of year. We've put together a list of 10 behaviours driving cultural shifts that should be on your radar, now. You can use these behaviours to drive new business models, inspire a change in brand direction, or identify a market opportunity that you feel may be missing. Go ahead, arm yourself with curated expert cultural insights that'll keep you one step ahead of the game!

In an ad starring Richard Ayoade, HSBC is aiming to highlight the negative impact of borders – both figuratively and literally – by ‘opening up a world of opportunity’. By working to alleviate money stressors and confusion for many, the brand is showing that it’s invested in closing the equality gap.