Cadbury’s campaign is flipping its iconic slogan on its head by daring people not to eat its rare Creme Eggs, if found – resisting the temptation could lead to a £10,000 win. With people seeking more joy and escapism post-pandemic, tapping playful nostalgia is a smart move.

Royalcore is an umbrella aesthetic that sees people bring a feeling of aristocratic living in the everyday. A grand escape from their humdrum reality, it's gaining traction among people keen to escape the daily grind and reclaim some elegance and whimsy that might have been lost over lockdowns.