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Website
TikTok
e-commerce
Shopify
trends
products
Boomer
GenX
Facebook Ads
TikTok Ads
Alibaba
Amazon FBA
LIVE shopping on TikTok
Beauty
Shopping
Fashion and Style
United Kingdom
Boomers (born 1947-1966)
Gen X (born 1967-1981)
Older Adults (born pre-1946)
LocationTunbridge Wells, United Kingdom
Sector ExpertZoe Keating

E-commerce entrepreneur specialising in Boomer and GenX trends

Zoe Keating launched Hello Dame in November 2020. Inspired by the 20-something TikTok entrepreneurs, Keating realised the future was e-commerce and video digital marketing. Thus Hello Dame was born, bringing brow and lash products to women aged 40 plus. Zoe's target market are Boomer and GenX women. From talking to her customers on a daily basis she knows these women feel completely sidelined by large corporations. The prevailing question is "why don't we see 65 yr old women in Nike or Apple ads?" To assume they don't use these trendy products is naive at best and arrogant at worst. Midlife women need lots of role models in the media and Zoe believes it's time to shake things up.
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Featured In
Report on
How have crises shaped the Gen X psyche?
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Report on
What do Boomers and Gen Xers want from beauty brands?
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