image-e85d4a4933dfd260993d745401ca7ace81d03635-754x852-png
Consumer trends
Metaverse marketing
Fashion and Style
Luxury
Technology
Travel and Leisure
Beauty
China
Gen Z (born 1997-2010)
LocationShanghai, China
Local time
Cultural InsiderYaling Jiang

Expert in Chinese consumer markets and Web3

Yaling Jiang is a translator-turned-business reporter based in Shanghai. She has covered industries including fashion, beauty, art, and food, with a focus on China, and has written and worked for publications including Vogue Business, WWD, Jing Daily, Glossy, CNN Style, Caixin Global, Sixth Tone, and South China Morning Post. With her professional journalistic and language training, she is driven to translate the complex Chinese market through factorial analysis and consumer insights. She is a graduate of Brunel University, the University of Bath, and Columbia Journalism School.
Recent workA newsletter on why and how Chinese consumers spend their money
Meet the network
Speak to Yaling
Intrigued by questions like…
Featured In
Case study on
How PH5 stitches lasting luxury into ‘Made in China’ labels
image-9bf5801120dc5d2fb8801aea4e93ad6652163bad-1600x778-jpg
Report on
Why are Chinese youth embracing tastelessness?
image-13a8b5dbb14a24b8220540db1a5d7d0fc4b97050-1440x965-jpg
Need Yaling's expertise?
Start building your brief