Website
Consumer behaviour
Audience participation
Chinese/British TV
Digital media
Chinese media policy/censorship
Media and Entertainment
Communications
China
LocationBirmingham, United Kingdom
Sector ExpertShiyu (Sharon) Zheng
An expert in audience behaviour, digital media, and the Chinese market
Sharon is an expert in audience and consumer behaviour, digital media, and the Chinese market. She spent more than twelve years investigating Chinese consumer and fan behaviour, especially in the fields of media, TV, and PR, in relation to Chinese media and cultural policies. She worked as a chief journalist in mainland China, Hong Kong, and at the UK's leading news agencies and then as a researcher in the UK, US, and China. Sharon pays special attention to demographic differences in audience and consumer behaviour, such as gender, ethnicity, and the mediation of consumers from China and the UK. She has published over two hundred reports and eighteen research articles in leading journals.Intrigued by questions like…
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