Consumer psychology
Asian branding
Social marketing
Central & East Asia
LocationSingapore, Singapore
Local time
Macro ExpertSharon Ng

Academic studying how social influences, culture and identity affect consumption

Prof. Sharon Ng is a professor and head of the marketing division at Nanyang Business School, Nanyang Technological University. She studies how social influences, culture, and identity affect the way consumers think and their consumption behaviour. She teaches Asian branding in post-graduate programs and consults firms on international marketing and branding issues, particularly in the Asian Market. She is the co-editor of the Handbook of Culture and Consumer Behavior published by Oxford Press in 2015 and publishes regularly in the top journals in the field. She is also frequently quoted in the media on branding and consumption issues.
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