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Website
Beauty business
Brand development
Commercial strategies
Distribution
Operations
Beauty
Shopping
Fashion and Style
Other
United States
United Kingdom
LocationLondon, United Kingdom
Sector ExpertNoelle Mahdi Shine

CEO of a beauty brand development and communications agency and accelerator

Noelle Mahdi Shine is the CEO of Vibe Partners, a beauty brand development and communications agency and accelerator. She has worked with over 25 founder-led and indie brands including Jo Malone, Trinny Woodhall, Sam McKnight, and Jamie Genevieve, and previously spent 11 years in senior roles with Estee Lauder Companies.
Recent workExploring why new beauty brands fail and how to succeed in a saturated market
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