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Consumer behaviour
Joint decision-making
Interpersonal relationships
Social influence
Consumer welfare interventions
Home and Relationships
United States
LocationBoston, United States
Sector ExpertHristina Nikolova
Consumer behavior expert specializing in joint decision-making and interpersonal relationships
Dr. Hristina Nikolova is the Coughlin Sesquicentennial Assistant Professor of Marketing at the Carroll School of Management, Boston College. Her research focuses on joint decision-making, interpersonal relationships and social influence, consumers’ self-control, and interventions to promote healthy choices. Dr. Nikolova’s pioneering, award-winning research on joint decision-making has been published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Retailing, and Review of Marketing Research, and featured in Time, Forbes, The New York Times, The Washington Post, and ABC News, among others.Intrigued by questions like…
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