Gregg Witt is a senior marketing strategist, youth and creator specialist, the best-selling author of the Gen Z Frequency, and youth brand builder with over 25 years of experience. He helps co-create relevant brands, products, campaigns, and experiences that impact change, drive business growth, and resonate with young people and niche audiences.
In this ever-evolving realm of youth, creators, and digital ingenuity, faced with [insert challenge or opportunity], what are your top three points of advice for our business/organisation?
How do Gen Alphas and Zers engage with brands differently, and what strategies are most effective in capturing their attention and loyalty?
With the rise of micro-influencers and niche communities, how can brands identify the right people to align with their values and target demographics effectively?