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Digital marketing
Social media
Brand management
Entertainment
Consumer behavior
Media and Entertainment
Communications
Shopping
Germany
LocationStuttgart, Germany
Local time
Sector ExpertAnn-Kristin Kupfer

Marketing expert focused on brand management, media marketing, and consumer behaviour

Dr. Ann-Kristin Kupfer is a professor at the KIT in Karlsruhe Germany. She holds a PhD from the University of Muenster and is an expert in digital marketing. Her research focuses on brand management, entertainment media marketing, and consumer behaviour. Her work on online firestorms, consumer buzz, and influencer marketing won several awards.
Recent workThe role of the partner brand's social media power in brand alliances
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They did what? The science of Twitter storms
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