Cultural Insight
Brand Strategy
Eating and Drinking
Fashion and Style
Getting Around
Health and Fitness
Home and Relationships
Travel and Leisure
United States
Gen X (born 1967-1981)
Boomers (born 1947-1966)
Older Adults (born pre-1946)
United Kingdom
LocationLondon, United Kingdom
Local time
Macro ExpertAlex Gordon

Cultural analyst and semiotician

Alex Gordon has worked as a cultural analyst and semiotician for 20 years. He is the founder and CEO of Sign Salad, a cultural insight agency specialising in semiotics and language analysis. He has led cultural insight projects across five continents for global blue-chip brands in sectors including food and drink, retail, technology, healthcare, luxury, automotive, financial services, pharmaceutical, personal care, and travel and leisure. Before setting up Sign Salad, he established the semiotics and cultural strategy division at Flamingo. He has a PhD in semiotics and identity politics and is a visiting fellow at Bristol University's Department of Marketing.
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