The activewear market has been growing steadily in recent years as more and more women adopt gym clothes as a style statement. And now it’s set to go superstellar, with Beyoncé’s announcement of an activewear line in collaboration with high street giant Topshop.

Nike has unveiled the new shirt for the US women’s football team; it’s clean and simple. But the real significance? It comes in men’s sizes. Women’s football is the fastest growing sport in the world, but the industry has under-served females for years. What does this mean for the industry?

The streets are flooded with people wearing trainers and yoga pants, but how many of them actually work out? Reebok is picking the protein lovers from the pretenders by positioning itself as a brand that caters to hardcore health enthusiasts. But will fitness freaks be on board?

Australia is the home of the tanned, the active and the healthy. But is this stereotype true? Unsurprisingly, no. With long working hours and a steadfast commitment to a busy social life, Aussies are packing on the pounds. In the second of a two-part series, we look at what’s making Australia fat.