According to the world of online dating, coming across as an arse to some can make others love you more. If having haters makes those who like you like you all the more, does the same psychology apply to our relationships with brands? And does it actually pay for a brand to rub part of its audience up the wrong way?

"Why make your insecurities our problem?" reads a tweet from supplement brand Protein World, after complaints poured in over a controversial billboard. It's followed by a passive aggressive winking emoji and tweeted directly at a potential customer – breaking every rule in the social media playbook, right?

It’s a fact; we’re getting old. By 2020, over-60s will outnumber under-5s for the first time. And as death looms, our fear of it does, too. Linda Court Salisbury and Gergana Y. Nenkov sit down with Canvas8 to explain how considering our own mortality can affect decision making in later life.

Card games may conjure up images of innocent family fun, but they’ve undergone a mature makeover in recent years, with Exploding Kittens the latest title to gain popularity through its violent and somewhat taboo subject matter. Why are card games becoming as controversial as video games?