Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

People are mining the past for stable comfort 

Ultra Cosy 

People expect care and emotional intelligence from brands

Everyday Empathy

People are looking for a visceral reprieve from the permacrisis

Essential Escapism

Gen Y (born 1982-1996)

South Korea

Home and Relationships

Relationships and dating

South Korean adults are turning to pet rocks as a cure for loneliness. With increasing social isolation taking a toll on many South Koreans and a lack of resources to enable social connection, the rise in pet rocks as a replacement for human interaction is raising further concerns.