Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People expect brands to rise to society’s challenges

Shared Values

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

South Korea

Fashion and Style

Shopping

Resale and online marketplaces

Style

South Korean small and medium-sized fashion brands have launched a new association to crack down on counterfeit products. With IP theft posing a threat to creatives across industries, creator rights need to be protected while acknowledging the economic pressures that drive dupe culture.