Universal Music Group (UMG) has revealed the record label will no longer license its content to TikTok – meaning users won’t be able to use its songs. As social media continues to break down barriers to access global talent, this move signals a shift in the artist-fan dichotomy.

Britons are engaging with music subcultures in new, personalised ways inspired by fluid digital identities. After exploring this behaviour in our Media and Entertainment Sector Snapshot, Canvas8 spoke to eight people across the UK about how their relationships with music subcultures are changing.

With two studio albums and a social media following of over seven million, Gen Z jazz star Laufey has taken the music world by storm. Leveraging TikTok and Instagram, the artist has weaved her nostalgic sound with modern-day sentiments to create a captivating world known as ‘Laufey Land’.

Fever’s Candlelight Concerts offer global access to intimate, candlelit live music. As demand surges for live concerts, Fever is forging a more accessible way to engage with a traditional genre through immersive experiences that combine classical sounds with cross-genre collaborations.