Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are reconsidering what possessions mean to them 

Ownership Reset

Beta Lives

United States

Property and real estate

Real estate company StreetEasy has created a mural that compares buying a property in NYC to an epic odyssey, spotlighting the twists and turns of the ever-changing market. The campaign touches on a uniquely New York problem in a style that stands out in the city’s sea of distractions.